friendly pact

Along with Punto de Giro, we made this video to explain the Friendly Pact, a new product by the private insurance companies of Costa Rica. The objective was to communicate in a direct and straightforward manner the benefits of this new product and spread it far and wide, so the general public was aware of the offer.

A serious style was chosen to reflect the nature of the subject, without falling into a dry piece, so a limited but strong palette was developed, as well as a dynamic sound design, that could keep the audience's attention for the duration of the entire explanation.