guava family
By showcasing the specific features of their line of travel cribs and baby gear, Guava Family aimed to create more complete and satisfying shopper experience in their website, allowing potentials consumer to see their products out in the world, and get a feel for what it is that sets them apart. That’s where we came in.
Along with the team at Nifty Studio, I took part in developing the 3D models for the crib and stroller, and tackled the challenge to rig the many moving parts of these two products, involving not only their underlying rigid structure but also the many pieces of fabric that cushion them, allowing for specific animation that would not have been possible otherwise.
You can check out Nifty's project breakdown here.
CREDITS
Creative direction by Brian Long
Executive production by Andrew Johnston
Animation by Ignacio Vega and Derek Superville
3D Development by Ignacio Vega, Derek Superville and Luis Miranda
Design by Brent Walker